Theseocolutions - In internet marketing, conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer. For instance, a common test is to compare performance of two different headlines on a landing page or ad copy on a pay per click advertisement. One would ultimately outperform the other, and hence we would know which, of the 5 Stap, is the better performing option.

5 Step Conversion Process :

1. We perform an In-depth site analysis and conversion scenario analysis.
2. We create multiple landing pages and A/B test conversion scenarios.
3. We analyze you traffic and find and seal the holes in your site where you lose traffic.
4. We create customized landing pages for targeted keywords for P4P
5. We get into the mind of the buyer

Optimizing for Conversion lowers PPC costs

Interestingly, Google and the other PPC platforms perform the same relevancy test when they match your pay per click advertisements to your landing pages.  The "relevancy" of your page to your ads is reflected in the "quality score" for your page, which affects the cost of your PPC ads and the positioning of those ads by the pay-per-click platforms.  So the process of ensuring a relevant page actually saves you money on advertising costs.  This occurs because Google and the other PPC platforms know they will get more business when customers are consistently rewarded with relevant advertisements and search results.  The virtuous cycle continues, and yields benefits for all.

More Relevance means more Conversions

Relevancy is accomplished using three simple rules:

1. Keyword use must be consistent both on the search engines (organic and PPC) and the landing pages of the web site.
2. The desired goal action (lead form completed, product purchased) must be displayed clearly and prominently in order to boost the probability of conversion.
3. Text and keywords in the lead form or the product pages must be the same as the text from ads or the keywords that were searched.